According to a survey of 2,667 HR professionals carried out by Harris Interactive, 26% of employers now use LinkedIn to screen potential employees. Alongside the many opportunities to meet employers on LinkedIn, this demonstrates that personal branding is more important than ever.

This briliant guide, put together by American website Job Hunt, explains what personal branding is and how you can apply it to your LinkedIn profile.

Job Hunt LinkedIn Ebook (PDF 737kb)