We are delighted to tell you about a new long-term initiative, Forcesdeal.com - a new approach to increasing funds in support of the Armed Forces Community. Forcesdeal.com is a unique company, going live on Tuesday 10th November 2009. Forcesdeal.com will provide great value insurance for everyone looking to insure their car, home, van or bike. Like other price comparison sites, Forcesdeal.com earns a fee for finding your insurance deal. The difference with Forcesdeal.com is that the majority of its profits are distributed to Armed Forces’ charities through Forcesdeal.com Foundation*. This funding will be used to enrich the lives of those who serve and have served – our veterans of today and tomorrow - as well as providing support for their immediate family members.

In simple terms, through the established business model of price comparison sites, Forcesdeal.com will provide a brand new source of funds to support the Armed Forces Community, without asking the public to dig deeper into their pockets. Forcesdeal.com Foundation will be simply the distributor of funds received from the company, Forcesdeal.com. Forcesdeal.com Foundation is not, and never will be a fundraising charity. Forcesdeal.com Foundation is an ‘arm’s length’ grantgiving organisation that will work closely with, and fully support, the excellent work already being undertaken by established Armed Forces’ charities. The sole source of income for Forcesdeal.com Foundation will be derived from the company, Forcesdeal.com. All those involved in the establishment of Forcesdeal.com and Forcesdeal.com Foundation are passionate about the need to provide increased financial support to the experts concerned with improving the lives of our Armed Forces community.

Please consider Forcesdeal.com in purchasing your own insurance policies in the future and please spread the word about Forcesdeal.com to your supporters, colleagues, friends and families. More information about Forcesdeal.com and Forcesdeal.com Foundation can be found at www.forcesdeal.com.